Zoe For President: New YMCA Candidate Announces Her Run for Commander in Chief In 2064
Today, YMCA of the USA (Y-USA) and the Anaheim Family YMCA launched Zoe for President, a campaign to elect a one-year-old girl as our nation’s Commander in Chief…in 2064. The campaign highlights the potential the Y sees in all kids to grow up and change the world if they’re nurtured properly and supported along the way. Through Y initiatives like childcare, academic enrichment, mentorship, college prep, job training, and more, kids have the opportunities to succeed, grow, and one day, maybe even become president. The Y aims to impart the values of what it means to achieve—how hard work, determination, perseverance and character can drive someone to success beyond what they thought possible.
Like all candidates, Zoe has her own campaign website, www.anaheimymca.org/zoe, where users can donate to her campaign, watch videos of her stance on issues and shop for swag. When users donate to Zoe’s campaign, they are donating to the Y and supporting the programs and services that enable kids like Zoe to thrive from childhood to old age.
“While Zoe for President is a breath of fresh air during a heated campaign cycle, every child, regardless of background, needs support and guidance to reach their full potential,” said Rich Good, President and CEO of the Anaheim Family YMCA. “Our campaign will address actual critical issues that America’s communities, and the communities we serve are faced with each day like access to early childhood education, safe space, meal assistance, and the Y’s role in solving the challenges head on.”
The Y collaborated with New York City-based creative agency Droga5 to produce the concept. The TV spots will air on multiple networks including CNN, HLN, TNT, and TBS among others. To view the spots, please visit www.anaheimymca.org/zoe. Digitally, The Y will advertise with The New York Times, YouTube, Twitter, as well as a number of other online properties.
Zoe for President is the second phase of the Y’s For a better us.™ campaign, a multi-year, multi-faceted effort to engage more people with the Y and its mission as a nonprofit. Earlier this year, the Y launched two powerful television commercials, Places and Idle Hands, each spotlighting a different problem communities in America face today. Both spots closed with the Y’s nonprofit work on the ground, engaging and enriching kids and families through safe spaces, mentorship, education, meal programs and more.
For more information about the Y, and to donate, visit anaheimymca.org/zoe