YMCA of the USA (Y-USA) and the Anaheim Family YMCA launched For a better us.™, a nationwide multimedia marketing campaign designed to educate consumers on the Y’s work as one of the most effective and enduring charitable organizations in the country. For a better us. is meant to change the perception of the Y and raise awareness of the work it does in the areas of youth development, healthy living and social responsibility to address pressing social issues in Anaheim, Stanton, Cypress and La Palma, and more than 10,000 communities around the country.
The campaign launched with two powerful television commercials, Places and Idle Hands, each depicting a different problem these communities and America faces today. Places highlights people who lack the opportunities and resources they need to thrive while Idle Hands explores the ways kids may fill their time when left unsupervised or unchallenged, without constructive activities. Both spots highlight the Y’s work on the ground, helping to serve communities by providing healthy living and prevention programs, college and career readiness programs, safe spaces and mentorship and volunteerism opportunities. The commercials will air on multiple national networks including MSNBC, CBS and TBS. You can also view the spots on the Anaheim Family YMCA’s website www.anaheimymca.org/donate
‘Idle Hands’ Commercial
“This bold campaign underscores the importance of the life-changing work performed by Y staff and volunteers in our community and around the country,” said Rich Good, President and CEO of the Anaheim Family YMCA. “On a daily basis they drive the positive change and outcomes that strengthen our communities and the people who call them home.”
“The Y works to ensure all individuals have the support they need to achieve their full potential,” said John Guastaferro, VP of Marketing and Development at the YMCA. “We work here in Anaheim, Stanton, Cypress and La Palma to provide services addressing the most critical social issues, such as such as our award-winning after school program Anaheim Achieves, which keeps over 7,000 kids safe every day during afternoon hours where kids and teens are most at risk to fall and engage with negative influences like gangs. Also, programs like swim lessons which has saved thousands of lives by teaching kids a vital skill that will keep them safe in the water.”
The For a better us. campaign is a multi-year, multi-faceted effort to engage more people with the Y and its mission. It will run through 2018.
Those interested in donating to the Anaheim Family YMCA can visit www.anaheimymca.org/donate, visit the Y’s main office located at 240 S. Euclid Street, Anaheim CA 92802, or call 714-635-9622